​​​​​​​​​​From lost, out of shape and chasing weekends… to building a body, mindset, and business I’m proud of, now helping other men do the same.

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I wasn’t always in shape.

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I was stuck in that cycle so many lads know too well, training half-heartedly during the week, then blowing it all every weekend getting smashed, eating crap and starting over every Monday.

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On the outside, it probably looked like I had things together online. But I didn’t respect the man I saw in the mirror.

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Deep down, I knew I was going through the motions. And that hit harder than any hangover ever could.

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The shift came when I stopped accepting “average” as normal. I decided to raise my standards, starting with my body.

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From that point on, I went all in.

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I’ve invested over £20,000 into learning from the best in the game, coaches, mentors, business minds, so I could not only transform myself but help other men do the same.

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I took control of my body, built discipline, rebuilt my identity.

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Now I've helped hundreds of career-driven men who feel stuck, undisciplined, and out of shape to finally turn things around - not just physically, but in how they carry themselves, think and live.

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This isn’t just fitness.

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This is about becoming a man you actually respect.

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Because once you sort that… everything else levels up.