AVERAGE IS EASY... YOU'RE BUILT FOR MORE!
Build the physique, mindset and lifestyle of an elite man.
This isn’t a challenge, a PDF plan or a quick fix.
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Elite Standard is a online coaching system built for busy men who want to level up, physically, mentally and in how they show up in life.
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This isn't for men who aren't ready to go ALL-IN, men who moan, or men who aren't ready to change.
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You’ll build a strong, lean physique with clear structure, simple systems and accountability to keep you on track.
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We’re not just here to get in shape. We’re here to raise your standards in every area, training, nutrition, mindset, performance and life.
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You’ll be surrounded by a network of like-minded men who don’t tolerate excuses, only progress.
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This is how you go from stuck and soft… to sharp, driven and in control.
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This is 100% for you if...
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You’re done talking about change and ready to actually follow through.
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You want structure and a clear path, not another overcomplicated plan you’ll quit on in 2 weeks.
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You’ve tried going at it alone and it’s only gotten you stuck, frustrated and spinning your wheels.
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You want a life-changing transformation.
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You want to build a physique that regards respect and become the man who holds himself to a higher standard every day.
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You’re ready to be called out, coached properly and pushed past your limits.
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Not coddled, challenged.
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You know the version of you that you’re chasing is possible.
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And you’re done waiting around for the “perfect time” to become him.
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Look at these lads, they were in exactly the same position as you 3-12 months ago, until they decided things needed to change.
What You Get Inside the Elite Standard Program:
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Bespoke Training Plan
Built around your lifestyle, experience level, gym, goals and schedule. No cookie-cutter workouts.
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Custom Nutrition Strategy
Built around your lifestyle and what you enjoy eating. Just a system that aligns to your goals and lets you live your life.
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Personalised Action Plan & Road Map
Fully planned out road map so you know what to expect, with a full on-boarding video to give you complete clarity of what's ahead.​
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Direct 1:1 Coaching & Weekly Check-ins
Real accountability. Clear feedback so you understand every step of the process. No more guessing or going it alone.
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Elite Standards Habit Tracker
We track everything, your training, body composition, habits, and wins. So you stay focused and sharp.
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Access to the Brotherhood
A private group of like-minded, ambitious men on the same mission. Iron sharpens iron.
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Daily Support & Messaging Access
Need help? You’re not waiting for next week’s check-in. I’m in your corner every day.
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Mindset, Discipline & Lifestyle Coaching
This isn’t just about the gym. We build the habits, structure, and identity that make you unstoppable.
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Access to my Private App
To track progress, stay accountable & have everything in one place.​
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​​​​​​​​​​From lost, out of shape and chasing weekends… to building a body, mindset, and business I’m proud of, now helping other men do the same.
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I wasn’t always in shape.
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I was stuck in that cycle so many lads know too well, training half-heartedly during the week, then blowing it all every weekend getting smashed, eating crap and starting over every Monday.
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On the outside, it probably looked like I had things together online. But I didn’t respect the man I saw in the mirror.
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Deep down, I knew I was going through the motions. And that hit harder than any hangover ever could.
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The shift came when I stopped accepting “average” as normal. I decided to raise my standards, starting with my body.
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From that point on, I went all in.
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I’ve invested over £20,000 into learning from the best in the game, coaches, mentors, business minds, so I could not only transform myself but help other men do the same.
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I took control of my body, built discipline, rebuilt my identity.
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Now I've helped hundreds of career-driven men who feel stuck, undisciplined, and out of shape to finally turn things around - not just physically, but in how they carry themselves, think and live.
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This isn’t just fitness.
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This is about becoming a man you actually respect.
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Because once you sort that… everything else levels up.